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Shopware vs. Magento:
Why Shopware is the Best Choice for Your Online Business?


In a relatively short time, the Internet has radically changed the way people see the world. Computers have become units of a global information network, which allows now a highly convenient and productive social and financial intercommunication. To conduct electronic transactions over this network is as simple as to go to your favorite store round the corner.

Users benefit from purchasing goods and services online by saving both their time and money, while many entrepreneurs who launch an e-business are more likely to receive very good support on the Internet, avoid losses and overspending. Besides, information about items the company offers is on open access, and customers can browse freely searching for the best bargains. An e-business, indeed, has its advantages; it is relatively easy to start with not much at stake, although its maintenance requires much more effort. Thus, an e-business owner who wants to have his enterprise up and running can address an e-commerce platform and get assistance in operating his site.

The Internet has a variety of e-commerce platforms to offer, which makes it even more difficult to choose the best from the lot. Then a store owner has to decide on what criteria he will follow exactly to evaluate possible options and identify the best one. For a more accurate analysis, you should consider specific examples of the platforms. Therefore, a thorough Shopware vs Magento comparison will simplify the task.

Shopware vs. Magento

Shopware and Magento, both written in PHP, have already become a huge success in the world of e-commerce. According to Google Trends data, however, the interest of the users in Shopware has constantly been growing over the past five years, while, in case of Magento, it has remained at the same (high) level. Although each platform offers various additional features helping to create and maintain a healthy environment for e-commerce and seeks to establish direct and personal contacts with shop owners for a strong support, the fact is that the output differs. So, what are the pillars of Magento and Shopware framework?

Main features

To provide an e-commerce business owner with the website he has dreamed of, both Magento and Shopware developers made every effort and designed a certain structure for their platforms. Thus, if you want to choose one of the two e-commerce solutions, you should consider the following features:

  Shopware Magento
    • Shopware Community Edition – Free to download and use
    • Shopware Professional Edition - €1,295.00 (one-time fee)
    • Professional Plus Edition - €5,995.00 (one-time fee)
    • Shopware Enterprise Edition is on request
    • Magento Community Edition (CE) – Free to download and use
    • Magento Enterprise Edition (EE) - from $18,000.00/year
    • Magento 2 Enterprise - $22,000.00/year
Ease of Use The user can get access to the backend of the demo shop first, collect – with due transparency and simplicity – data about sales and customers, and make basic changes to the shop. When managing his store, the user is free to take advantage of many Shopware features which allow making changes from the backend directly facilitating, thus, the administration process. Magento offers a connection to Admin Panel, where the data is stored, and new content can be created. Magento 2 possesses much more advanced features than Shopware 5. However, due to a higher complexity of the platform, the user needs to spend more time on the careful reading of the guidelines.
Marketing Tools Shopware is automatically configured. It has a vast library of extensions in the Community Store, which simplifies the process of sales promotion. Marketing extensions for Magento make it easier for business owners and customers of their e-shops to deal with product management, payment, shipping and checkout processes. However, an advanced system of tools is rather confusing and more difficult to handle.
Business Correspondence According to, Shopware can hardly be compared to Magento in terms of market share, as the former evidently loses to the latter. Its core industries yet are Shopping and Business & Industry. The most known customers are L'Oréal, Philips, Lufthansa, and Mercedes-Benz. Magento covers a significant amount of websites in such categories as Shopping, Business & Industry, Clothing and Arts & Entertainment. Among its customers are Canon, Burger King, KicksUSA, and Seat.
Support and Community Shopware has about 40,000 Community members. It offers them both free and paid support. Thus, platform users can refer to the forum or the Developers’ Guide, which is free of charge; or they can sign up for one of the two paid advanced feature packages to have their e-business always up-to-date. Magento developers’ global community numbers more than 100,000 members, which makes it one of the biggest developers’ communities in the world. Despite the fact that official support is available only for Magento Enterprise Edition customers, the CE clients can hardly have any problems with looking for the answers to their questions, for there must be an enthusiast who has experienced the same problem before and is ready to help.


Why Shopware is better than Magento?

Shopware is apparently a platform targeting the German-speaking market. Nevertheless, if the e-commerce company does not seek to expand internationally, competitive advantages of Shopware over Magento are immediately obvious:

    • 100% open source. The source code is publicly available, which makes customization possibilities infinite and allows much room for “user-driven-innovation”.
    • User-friendly backend. The shop owner can make necessary adjustments instantly – no programming experience is required. Besides, through the backend, the user can place new orders, create guest accounts, and gather statistics.
    • Flexible license models. The business owner who is just entering the world of e-commerce can start with the Shopware Community Edition, which is free of charge, then upgrade to the Professional, Professional Plus or Enterprise Edition, and launch specific extensive plugins that will complement his business.
    • Short time-to-market cycle. Modularity of Shopware shortens an implementation period and enables the customer to get his business running in a few weeks' time.


Considering the whys and wherefores

Both Shopware and Magento are robust platforms which enjoy the trust and confidence of internationally-renowned companies. Each of the two solutions gives access to a range of specific features allowing an entrepreneur to manage his e-business effectively. Nevertheless, Shopware is more likely to match the demands of small business owners, since it is easier and cheaper to run. Magento, however, may turn out to be a source of frustration for developers; and much time can be spent on searching for a key to understanding the platform and all its possibilities. Thus, using Shopware you can launch an e-commerce website with much less effort. Moreover, Shopware has tools to help merchants run medium businesses and large enterprises. This platform is definitely worth considering!

Is Shopware better than Magento

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