People can freely produce, disseminate and consume content such as text, sound, photos, videos, and animation at any time of the day or night. All they need is Internet access. Besides, due to the recent phenomenal growth of mobile technology you do not need to waste your time turning on your laptop; just unlock your smartphone, and open a social media app. Instagram as a smartphone application introduced a new mode of instantaneous visual communication on October 5, 2010. Since then, it has become a significant social networking service and marked the rise of popular photography.
Let us give you some background
Well, what can we say about Instagram leaving alone the subjective impressions? The first version of the app was launched free in the App Store. In April 2012, Instagram welcomed Android users to its community. In November 2012, the users got a sense of the new web experience. Two years after the launch of the application, social app agreed to be acquired by Facebook. It was a non-survival, but it did not indicate failure. Indeed, exiting at a good price is often viewed as the main objective of many startups. Instagram is a good example of non-survival success. Thus, Facebook acquired an 18-month-old company with 13 employees for roughly $1 billion in April 2012.
The key functional characteristics of Instagram are:
- editing profile
- adding posts (+ description and geolocation)
- adding multiple photo & video posts
- saving posts
- image customization
- subscribing/ liking/ commenting
- linking other social media accounts
- Instagram Stories
- Instagram Live
- paid partnership tool
How does the Instagram work?
Instagram is a user-friendly application, and all its aforementioned features are easy to use. Moreover, it wants to be liked and appreciated, thus the Instagram algorithm is counted for making you feel delighted at the content the app offers you. However, this algorithm has been changed recently and works the following way now:
1. You upload a post, and it is shown to a small percentage (≈10%) of your subscribers.
2. It measures the level of engagement (likes, comments, direct shares, and saves).
3. It compares the data to your previous posts.
4. If the level of engagement is strong enough, Instagram will show the post to the remaining percentage; if it is not, fewer people will see your post and discover your page.
How is Instagram monetized?
Taking advantage of the features Instagram has to offer, you are not only expressing your social and personal identity, but also stand a chance of monetizing your content. Your account can represent you either as a business owner or as a content creator. Thus, businesses adopted Instagram as advertising platform where they can:
- link to the homepage in their profiles
- use targeted ads as a handy way to reach the target market
- get people engaged creating unique hashtags and discount codes
- keep an eye on the industry and look for business partnership
The most lucrative source of income for content creators, e.g. bloggers, podcasters and video creators, is advertising, which implies tagging the featured third-party product, brand or business partner. Besides, they can sell their own goods and services, and receive donations.
How much does it cost to develop a social media app?
Although most social networking services started with websites, people are apt to use their smartphones for such a purpose now. The core task of every social network is connecting people; Android phones and Apple’s iPhones do the job of a mediator perfectly well. These personal communication devices with such popular social media apps as Facebook, Instagram, Twitter, Snapchat, and LinkedIn on them have become a part of our daily routine. Thus, no wonder that emerging startups do their best ambitiously advancing their ideas in this area. If you happen to be the one who plans to create a social media app then you should be aware of the estimated expenses you will incur.
To begin with, there is no fixed price for building such an application. It all depends on whom you hire to work with, variety and complexity of implemented functionality, and the design of your product. However, it is important that you keep in mind the following:
- Cross-platform apps are deemed to be cheaper. Nevertheless, using such apps is less convenient, and the range of features is then restricted. Besides, it depends on what you are aiming at, for such apps also have their disadvantages.
- Load balancing is an important backend solution. Choosing the proper load balancer you can have the incoming traffic distributed, capacity optimized and the costs reduced.
- The more features you need, the more it will cost to make an app. To spend less, focus on the main features and use a minimum viable product approach (MVP) to test your product first.
According to The Next Web, that is how much it will cost to build the next great social media app like:
- Twitter: $50,000 to $250,000
- Instagram: $100,000 to $300,000
- Facebook: $500,000
- Pinterest: $120,000
- Tumblr: $1.65 million
How to make a social media application like Instagram
As an application for sharing photos, an Instagram-like app is more complicated to build than any other type of a social media app. Let’s find out what key features to take into account when developing an MVP of an Instagram clone are.
1. Authorization. Thereby, users can create new accounts or sign in using credentials of the existing social media accounts.
2. Editing profile, namely adding, removing or changing personal data.
3. Uploading pictures and videos. This is where you should think over how to handle heavy backend image loads. Extra options such as tagging and commenting are to be taken into consideration at this stage too.
4. Image customization. The easiest way is to copy a ready source code into the project to get standard filters for users to apply.
5. Adjusting settings (language settings, enabling push notifications, etc.)
6. Messaging. Not to get the server overloaded, you had better set restricted access periods to it.
7. Geolocation features, which are implemented via location and maps services.
Our team emphasized geolocation features when creating a social media app for the Swedish mobile market. This application, designed for iOS, was intended to bring people together; thus, they could find one another scrolling through the feed and using GPS location data.
Now that we have found out what Instagram is and what its main features are, we have also gained a clearer understanding of what efforts it might take to make a social media app like Instagram. Nonetheless, such an idea is doomed to failure if it lacks innovation and attractiveness for the target audience. So, be creative learning from the pioneers of the industry!
(с) 2017, Vilmate LLC
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