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You obviously know what an e-commerce CRM is: you rely on it every day. It holds your customer data and keeps your campaigns and decisions moving. As the business grows—and we’ll take that as a given if you’re reading this—working with the CRM starts to...

You’ve probably been here before. You read a few listicles on e-commerce website optimization, maybe even tried a handful of “proven tactics”—optimize images, tweak your checkout, add urgency banners. Something improves. Something doesn’t. Overall performance? Still underwhelming. That’s where most optimization efforts get stuck. It’s...

If you’re reading this article, you probably know your marketplace idea is worth building. You’ve validated the concept, understand how it should work, and now, custom marketplace development is a real option. At this stage, the process usually becomes more complex. Decisions around scope, timing,...

Manufacturers know they need to move B2B purchasing online. Sooner or later, the decision appears in a meeting room: “We need e-commerce. Let’s get online quickly.” And the rush begins. The task is set: launch B2B e-commerce for manufacturers as fast as possible. Teams launch...

When we start thinking about the features of a B2B e-commerce platform that customers seem to be missing, imagination quickly runs ahead of reality. The conversation often turns futuristic: AI systems predicting orders before buyers open the website, autonomous procurement agents negotiating prices, dashboards optimizing...

Everyone agrees that a B2B website is a must. The real stress begins a few weeks into the project. Pricing logic turns out to be more complicated than expected. Approval chains don’t fit neatly into the chosen platform. ERP integration exposes missing fields. Someone suddenly...

A purchasing manager opens your B2B portal to reorder the same items they buy every month. Nothing exotic: negotiated prices, agreed volumes, standard delivery terms. Five minutes later, they’re still clicking through filters, checking PDFs, and wondering why the system suddenly asks them to “contact...

Building a marketplace like Amazon is an ambitious goal—but possible. Today, there are many successful marketplaces around the world. Each follows its path, shaped by the needs of local markets and user preferences. Amazon, for example, started as a regular online store. In 1995, it...