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Uber, Instacart, Netflix, and Grubhub – on-demand service apps have smoothly and sweepingly entered our daily lives. At one point, the fresh wave of on-demand service mobile applications for iOS and Android marked a sharp reversal in how businesses provide their services to customers. Not...

Over the past years, the consumption of online media has increased substantially which resulted in the creation of new forms like video streaming. Due to this growth in popularity, video and music streaming retail services have become a highly competitive media and entertainment (M&E) industry...