Rule

Rule Communication is a Marketing Automation technology vendor, based in Stockholm, Sweden. The company is engaged in the development of RuleMailer, an advanced email marketing solution intended to create, test and carry out rule-based SMS and email marketing campaigns.

Team: 2 back-end developers, 1 QA engineer, 1 project manager

Cooperation model: Fixed price / Time & Material

Industry: Marketing

Tech stack: angular, laravel, mariaDB, redis

Client Testimonials

SAM JAHANFAR, CEO @ RULE COMMUNICATION

“They’ve added quite a bit of value to our product.”

We’ve been working with Vilmate for more than a year now and have tripled the number of our dedicated team since we started with them. They’ve added quite a bit of value to our product. All the code they've delivered has been delivered in excellent quality… They are also never behind schedule.

Challenge accepted

At the time Vilmate was approached to assist Rule in implementing the project, the client’s platform was already operational. However, the platform lacked a range of important functionality, necessary for rendering marketing campaigns sufficiently sophisticated and efficient.

A leading Swedish Marketing Automation technology company, whose anchor product is an Email Marketing application used by a rapidly growing number of businesses worldwide, was looking for ways to cut down on their hefty in-house development costs.

In addition to providing the ability to segment subscribers for targeting purposes manually, the application can automatically attribute them to one of several groups based on the information submitted by these subscribers during the subscription procedure.

Solution provided

Overall, we implemented the following features:
– The Template Editor that allows creating a diverse array of email templates.
Integration with the Facebook Lead Advertisement platform (allows attracting subscribers through FB advertisements).
– Facebook messaging functionality (allows contacting subscribers and can also be set to automatically send email messages to subscribers).

– A module for the application’s integration with Magento2. The module allows importing user-related information into the application, including the contents of the user’s cart, as well as dynamically creating new and updating existing subscriber profiles in accordance with the information received.
– Improvements to the Statistics Monitoring and Aggregation functionality which made it possible to further expand this functionality.

Angular

Laravel

MariaDB

Redis

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Rule

Client Testimonials

Challenge accepted

Solution provided

Value delivered

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“I’m looking forward to keep on working with Vilmate”