Rule
Rule Communication is a Stockholm-based marketing automation technology company and the developer of RuleMailer, an application for creating, testing, and running rule-based email and SMS campaigns.
Vilmate joined the project to add important functionality to the existing platform.
The challenge
Rule Communication already had an operational email marketing application used by a rapidly growing number of businesses worldwide.
However, the platform lacked a range of important functionality needed to make its marketing campaigns more sophisticated and efficient.
The company also wanted to reduce its high in-house development costs while continuing to expand the product.
Our approach
Vilmate formed a team of two back-end developers, one QA engineer, and one project manager to support the development of the existing platform.
Increase development capacity
The additional specialists allowed Rule Communication to nearly double its development effort while cutting development costs almost in half.
Keep delivery on track
The team delivered the required functionality on time and within budget while maintaining high code quality throughout the cooperation.
Support reliable operation
The work also covered the interaction between solution components, helping the platform’s operational processes run smoothly and on schedule.
Client testimonials
The solution
Vilmate developed the missing functionality for Rule’s existing platform, covering email creation, subscriber communication, external integrations, and campaign statistics.
Template Editor
The team implemented a Template Editor that allows users to create a diverse range of email templates for their campaigns.
Facebook integrations
Rule was integrated with Facebook Lead Ads, allowing businesses to attract new subscribers through Facebook advertising.
Facebook messaging functionality was also added so users could contact subscribers and configure automatic email messages.
Magento 2 integration
Vilmate developed a module connecting Rule with Magento 2. The module imports user-related information, including shopping cart contents, and uses it to create new subscriber profiles or dynamically update existing ones.
Statistics improvements
The team improved the platform’s Statistics Monitoring and Aggregation functionality, making its further expansion possible.
“We’ve been working with Vilmate for more than a year now and have tripled the number of our dedicated team since we started with them.
They’ve added quite a bit of value to our product. All the code they’ve delivered has been delivered in excellent quality… The team is also never behind schedule.”