AI-Powered Video Ad Platform
The client was a US-based AdTech company that partnered with Vilmate to build a web platform for AI-powered video post-production.
The product enables users to insert virtual 3D objects into existing video content without additional filming. As part of the development team, Vilmate focused on frontend and backend development, system architecture, and UX, making the client’s AI technology accessible through a scalable web interface.
The challenge
The client aimed to build a platform that would allow users to insert virtual 3D objects into videos during post-production. The AI technology behind object placement and scene analysis was already being developed on the client’s side.
Vilmate’s challenge was to help turn this technology into a usable, scalable web product. The platform needed to support users with different levels of technical expertise while keeping complex workflows manageable and intuitive.
From a technical standpoint, the web application and its architecture had to integrate with AI-driven services, support collaboration, and remain flexible enough to evolve as the product grew.
Our approach
We focused on three areas that shaped the product and its architecture.
Designing around real user scenarios
Different levels of technical expertise, multiple user roles, and collaboration scenarios all had to be considered. These factors guided how we shaped the platform’s core product workflows.
Simplifying complex workflows
For the UX, complex post-production processes were broken down into clear, predictable steps that users could understand and manage without dealing directly with the underlying AI logic.
Building with growth in mind
Scalability guided the architectural decisions from the start. We planned the web application around the client’s AI-driven services, leaving room for new features and workflows as the product evolved.
The solution
The result was a production-ready foundation for an AI-powered video post-production platform.
Web platform
Vilmate contributed to the platform’s web architecture and core product workflows, focusing on frontend and backend development. The web application supported multiple user roles, asset management, and collaboration scenarios.
AI Studio
A dedicated AI Studio allowed users to configure placement parameters and visual adjustments for virtual 3D objects. The platform then orchestrated processing through the client’s AI services responsible for scene analysis and object insertion, returning results back into the web workflow in a predictable, user-friendly way.
Administrative tools
We implemented administrative tools that made it easier to manage users, content, and platform activity as usage grew.
