If you’ve already worked out where AI makes sense in retail, what implementation challenges can arise, and what defines AI readiness of your e-commerce stack, one decision remains: who is going to build it? That question is one reason a forward deployed engineer keeps coming up in AI conversations. The role puts an engineer directly […]
Ask an e-commerce team if they’re ready for AI and there’s a good chance the answer will be an immediate “absolutely.” And they probably mean it. Competitors are already using AI, plenty of everyday work could use automation, and there are usually a few ideas the team would happily start tomorrow. The answer gets less […]
If AI has suddenly become one more thing your retail team is expected to figure out, we get it. There are vendor demos, competitor launches, internal questions, and probably a few very confident opinions about what you should be doing already. That can make AI in retail feel like a decision you’re late to. You’re […]
Somewhere between a board meeting and an e-commerce roadmap, “we need AI” becomes a non-negotiable business requirement. The pressure is real. In Dataiku’s 2026 survey of 900 enterprise CEOs, 80% said their role could be at risk if their company failed to show measurable AI gains by year-end. These circumstances can move an AI project […]
By now, the case for personalized search in e-commerce has been made loudly enough. Vendors praise it, reports measure it, case studies add conversion lifts, and we have already covered the theory in our guide to e-commerce personalized search and the scenarios in e-commerce personalized search examples. So yes, the point has landed. Personalized search […]
Personalized search is easy to like in theory. Better results, smarter product discovery, more relevant buying journeys—all sound great. Also slightly abstract, until you see what can happen when a real shopper types a real query, and the store uses the context already sitting in front of it. Theory still matters. That is why we […]
A shopper lands on an e-commerce site with a clear idea in mind, clicks the search icon, that tiny symbol of promised convenience, and types something simple: “black dining table.” There is a small hope behind that query. Maybe the store will understand the style, price range, previous browsing, and the fact that they have […]
Building tools for creators today looks very different from what it did a few years ago. Back then, many products focused on helping creators try new formats or publish faster. Now the problems are more practical. Creators deal with large volumes of content, repeated workflows, collaboration, revisions, and deadlines. Tools are expected to handle this […]
Adding AI to a product is no longer the hard part. Making it usable is. Founders today can access powerful models, APIs, and tooling in as little as days or weeks. But once AI features reach real users, a different challenge appears. Adoption slows. Support questions grow. Teams realize that a technically correct AI feature […]
If you’re building AI tools for creators, copyright is no longer a distant legal topic. In 2025, it shapes product decisions directly. The creator economy keeps expanding – it reached 205.25 billion USD in 2024 – and more tools now process videos, audio, images, branded assets, and user-generated content. When AI touches these materials, copyright […]
The creator economy keeps growing, and many product teams are now exploring AI for creators as a direction worth pursuing. It’s not just a trend. Creators work fast, experiment often, and switch between formats constantly – which makes them one of the most responsive audiences for new digital tools. AI fits this environment well. It […]
More and more companies today are exploring ways to integrate artificial intelligence into their products — and with good reason. AI offers powerful advantages, including personalization, automation, and increased efficiency, all of which can give businesses a significant competitive edge. But as the potential of AI grows, so does the responsibility that comes with it. […]
