By now, the case for personalized search in e-commerce has been made loudly enough. Vendors praise it, reports measure it, case studies add conversion lifts, and we have already covered the theory in our guide to e-commerce personalized search and the scenarios in e-commerce personalized search examples. So yes, the point has landed. Personalized search […]
Personalized search is easy to like in theory. Better results, smarter product discovery, more relevant buying journeys—all sound great. Also slightly abstract, until you see what can happen when a real shopper types a real query, and the store uses the context already sitting in front of it. Theory still matters. That is why we […]
A shopper lands on an e-commerce site with a clear idea in mind, clicks the search icon, that tiny symbol of promised convenience, and types something simple: “black dining table.” There is a small hope behind that query. Maybe the store will understand the style, price range, previous browsing, and the fact that they have […]
Building tools for creators today looks very different from what it did a few years ago. Back then, many products focused on helping creators try new formats or publish faster. Now the problems are more practical. Creators deal with large volumes of content, repeated workflows, collaboration, revisions, and deadlines. Tools are expected to handle this […]
Adding AI to a product is no longer the hard part. Making it usable is. Founders today can access powerful models, APIs, and tooling in as little as days or weeks. But once AI features reach real users, a different challenge appears. Adoption slows. Support questions grow. Teams realize that a technically correct AI feature […]
If you’re building AI tools for creators, copyright is no longer a distant legal topic. In 2025, it shapes product decisions directly. The creator economy keeps expanding – it reached 205.25 billion USD in 2024 – and more tools now process videos, audio, images, branded assets, and user-generated content. When AI touches these materials, copyright […]
The creator economy keeps growing, and many product teams are now exploring AI for creators as a direction worth pursuing. It’s not just a trend. Creators work fast, experiment often, and switch between formats constantly – which makes them one of the most responsive audiences for new digital tools. AI fits this environment well. It […]
More and more companies today are exploring ways to integrate artificial intelligence into their products — and with good reason. AI offers powerful advantages, including personalization, automation, and increased efficiency, all of which can give businesses a significant competitive edge. But as the potential of AI grows, so does the responsibility that comes with it. […]
At WWDC 2025, Apple introduced iOS 26. As always, there’s a lot of talk about the new design, AI-powered features, and improvements for gamers. The good news for app owners is that there are no significant disruptions this time. However, there are still some details to consider. They will help your app stay modern, easy […]
Every year, Google I/O sets the tone for where digital technology is headed. For developers, engineers, startups, and anyone tracking the evolution of AI, it’s become a can’t-miss event. This year, the spotlight shifted to generative AI, user experience, and new opportunities across mobile and cloud platforms. But Google didn’t just share updates — it […]
The world keeps talking about artificial intelligence and what it can do. People who tend to worry are growing increasingly anxious—some fear that AI will take over the world or, at the very least, take their jobs. Recently, the CEO of Anthropic added fuel to the fire by saying that within 3 to 6 months, […]
The latest IT news still revolves around artificial intelligence. Companies are competing to create the most powerful AI models. American products like OpenAI’s ChatGPT and Google’s Gemini are already well-known worldwide. But in early 2025, Chinese AI developments made a big splash in the news. While Donald Trump announced a $500 billion investment in AI, […]
