By now, the case for personalized search in e-commerce has been made loudly enough. Vendors praise it, reports measure it, case studies add conversion lifts, and we have already covered the theory in our guide to e-commerce personalized search and the scenarios in e-commerce personalized search examples. So yes, the point has landed. Personalized search […]
Personalized search is easy to like in theory. Better results, smarter product discovery, more relevant buying journeys—all sound great. Also slightly abstract, until you see what can happen when a real shopper types a real query, and the store uses the context already sitting in front of it. Theory still matters. That is why we […]
A shopper lands on an e-commerce site with a clear idea in mind, clicks the search icon, that tiny symbol of promised convenience, and types something simple: “black dining table.” There is a small hope behind that query. Maybe the store will understand the style, price range, previous browsing, and the fact that they have […]
Search for “BigCommerce vs. Shopify”, and you’ll quickly notice a funny pattern: both platforms have comparison pages, and both somehow win. A shocking turn of events from vendor-owned content. The BigCommerce vs. Shopify Reddit debate is full of merchants, developers, and store owners arguing from actual experience: app costs, checkout limits, B2B needs, theme quality, […]
For years, Python has been among the most in-demand programming languages, and its popularity is expected to continue skyrocketing in 2022. That is especially true when it comes to choosing technology for back-end development. A technology selection process is not an easy one. It requires skill and planning to decide what the tech stack for […]
Amazon Web Services (AWS) and Microsoft Azure are two popular public cloud services that offer efficient alternatives to traditional on-premise hosting environments. In case you are new to the subject of cloud computing but, at the same time, keep your options open and want to select a cloud platform for your business or choose a […]
According to the recent survey report by W3Techs, PHP is used by 79.0% of all the websites. These results contrast starkly with what so many in the IT community insist on – that PHP is dying. These findings make the topic open for discussion. In particular, this includes the technologies and tools that are commonly […]
Container orchestration is a big topic that has moved to the forefront of the discussion as the cloud computing industry has evolved. Multiple organizations are transferring their applications to the cloud. This trend results in a whole new group of technologies used to build, run, deploy, and manage cloud-based applications, and, by doing so, they […]
In 1991, a new programming language called Python was devised. Decades later, having overtaken most of its rivals, the invention is already extensively used by tech companies around the globe. While some languages are stagnating or in decline, Python’s popularity is going up. Moreover, the TIOBE programming community index shows now that Python holds the […]
There is no perfect universal programming language. Some solutions simply comply with particular tasks better than the others. Let’s not be pessimistic about any of the alternatives and single out the key advantages of a more traditional native approach and relatively new React Native technology. React Native: 5 Advantages of A 5-Star Technology While just […]
Two main types of mobile operating systems are iOS and Android. Naturally, when it comes to choosing one of the two options, you may wonder what will work best for you and your company. In such a case, we can assure you that taking educated guesses is always preferable to the wild ones. Coding Process […]
If you still have not made up your mind which e-commerce platform better meets your needs, our detailed Shopware vs Magento comparison will help you decide between these two alternatives. It is the Internet that, in a relatively short time, has radically changed the way people see the world and computers that have become units […]
